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1. An Ongoing Exploration: Human vs. Tools
Looking back at human history, there is a close connection between the development of human civilization and tools. The team is committed to continuously thinking about and deducing the role and significance of tools in everyone's life.

We believe that tools are not only used to complete tasks, but also partners in life, accompanying us to grow and gain. Just like a chef cherishes his kitchen utensils, a driver cherishes his car, a writer cannot do without his beloved pen, an engineer cannot leave his laptop, a hero cherishes his sword...

Every tool is in its own position, silently and attentively following its owner, accompanying people through every hard-working day and night, and experiencing every life experience full of challenges and infinite possibilities. They all carry trust and companionship.
ScanMaster also hopes to become your support, which is not only practical and efficient, but also brings warmth and fun. In the future, we will continue to work hard to integrate functions and emotions into products to create valuable and vital experiences for you.
2. Why Giraffes?
Among a number of scanning products that use documents, files, and scanner graphics as their logo images, we chose to incorporate the giraffe as the personified image of the scanning master into the product design. In the future, we will continue to incorporate more giraffe master characters into scene usage, making the tool products more interesting and vital while being valuable.
Choosing the giraffe as our primary brand identity, we aim to use its distinctive features to convey some of our product philosophies.
Knowledge and Wisdom
Pursuing Knowledge and Wisdom Through Technological Innovation:
Digitizing paper documents through scanning software is not only a process of information digitization but also a way to preserve and transmit human knowledge and wisdom. The giraffe's long neck grants it a broader perspective, symbolizing insight, foresight, and the wisdom to foresee the future. This reflects ScanMaster's commitment to continually pursuing knowledge and wisdom through technology. We also hope that with the advancement of technology, the transmission and heritage of human civilization in the real world can continue uninterrupted.
User Value First
We are committed to quietly growing and delivering our products to users. Just as the giraffe's leisurely gait symbolizes humility and grace, we aim for our products to provide service in a humble and unobtrusive manner. Our goal is to respect the value of users' scanned content and digital documents, allowing our products to work behind the scenes, granting users as much flexibility and freedom as possible.
Vitality and Guardianship
The giraffe symbolizes courage, confidence, and vitality, guarding your information and knowledge. Despite its gentle and elegant appearance, the giraffe, with its exceptionally long neck, runs faster than other animals and reaches leaves that others cannot. In African traditional culture, the giraffe is revered as a sacred animal and a messenger of the gods, representing strength and resilience. In early Eastern culture, the giraffe was seen as a symbol of the 'Qilin,' signifying good fortune and happiness. We hope to bring this auspicious meaning to our users around the world.
Key Product Principles
    • Heritage of Knowledge
    • Pursuit of Wisdom
    • Future Forward
    • User First
    • Confidence and Vitality
    • Guardianship and Blessings
3. Design Breakdown
  • Broad Perspective: The giraffe is renowned for its unique long neck, symbolizing foresight and a wide field of view. In design, it conveys an ability to observe beyond the ordinary, implying a capability to scan and collect more extensive information.
  • Friendly and Gentle: The giraffe's graceful side profile often evokes a sense of warmth and friendliness.
  • The Brand Signature Color: Blue is commonly associated with technology, trust, professionalism, and calmness. The blue light emitted by the phone's scanning camera can attract attention, while also enhancing a sense of technology and modernity.
  • Highlighting Core Animations: The act of scanning with your phone suggests an interaction with the world around you. Through this application, you can effortlessly access the information you need, emphasizing the app's core interactions within the mobile internet context.
  • Text Labels Showcasing Core Features: The "SCAN" label at the bottom clearly and directly communicates the primary function of this product, making it instantly recognizable.
ScanMaster aims to convey our commitment to ecological protection and sustainable development through a series of patchwork designs. We want every user to enjoy the convenience of paperless work while feeling our care for the future of our planet. At the same time, ScanMaster hopes to use this set of patchwork designs to honor the spirit of craftsmanship, the principles of friendship and mutual aid, the embrace of diversity and inclusivity, and the drive for innovation.